MARKETING: Advertise with Bookabach


Reach out to our engaged audience of renters and owners: families, professionals and property owners with our range of website display and email advertising.

Bookabach is New Zealand's most trusted and fastest growing holiday home website. We provide listings and advice for a dedicated community of rental property owners, managers and renters. Our brand is proudly New Zealand-born and we cherish the time-honoured Kiwi tradition of time spent at the “bach”. We are also a portal for inbound tourists to the Pacific region. Since joining the HomeAway in November 2013, Bookabach and our community of bach owners now have a much wider audience of overseas travellers to the site. We also have a growing number of Pacific Islands listings - www.bookabach.co.nz/?territory=pi.


Our Audience


Our audience covers a wide range of market segments: young students, singles, families, professionals, active boomers and mum & dad investors. Currently our audience is 90% domestic, 10% inbound.

Our Owner-Manager website manage.bookabach.co.nz and the owner-manager database is an ideal niche market for targeting property owners, professional property managers and mum & dad investors in a wide geographical spread or in a specific locale. They make ongoing regular repeat visits, of long session durations and have high-engagement and trust in the Bookabach brand.


Key stats:


  • 2-3 million unique browsers on bookabach.co.nz per month

  • 413,000 registered users

  • 162,000 active members (visited the site in last 18 months)

  • 100,000 newsletter subscribers

  • 23K Facebook followers


Key demographics:


Our demographics

Google Analytics data on YTD, April 2014




Owner-manager audience:

  • 5,500+ active property owners and managers

  • High net-worth

  • Second home-owners

  • 40+ years

  • Household income over $80,000*

  • 5,500+ active property owners and managers

  • 70% of owners/managers log-in within a 14-day period


*Source: Nielsen Demographics Report, Oct 2013.


Want to advertise with Bookabach?

To enquire about advertising with us, please contact:

Johanna Cotter
Sales Manager at Ad2One
email: JCotter@ad2one.com

Or, contact us for the Bookabach Media Kit and Rate Card.

To list an event on our Events page, Contact Us

To list your bach or holiday home click here.

Advertising options

We can provide advertising packages for display and advertorial campaigns, for web, email and social media channels.

  • Display advertising - bookabach.co.nz or manage.bookabach.co.nz
  • Email advertising: choose from our monthly Bachchat renter newsletter, Owner-Manager newsletter, solus promotional emails and our soon-to-be-launched 48hrs to Go transactional emails.
  • Competitions & Giveaways - promoted through our blog, in Bachchat newsletter or via Facebook.